You've Already Proved You Can Hit 25k Months.
Now Let's Build the System That Helps Run It Without You.

No. Database reactivation, Profhilo and skin-treatment ads, and most of the system work regardless of location. When you decide, we simply point the ads at the right postcode. Starting now means you have revenue and data to inform that decision.

Then you move. Your business name, Google reviews, patient list, and the entire system come with you. Everything we build is software and services first, so it follows you. Hampton Court has zero competing aesthetics clinics. That is your opportunity, regardless of which way the dental sale lands.

After the onboarding week, about 1 to 2 hours per week of your time. We handle the ads, the automations, the tracking, and the reporting. You stay clinical and own the strategic calls. That is the whole point of the system.

The opposite. We run story-led, trust-building content. Your personal story of treating your own skin condition, your doctor credentials, your natural approach: these become the ads. People see the real you, not a discount flyer.

We extract and reactivate them. This is often the single biggest revenue opportunity for any clinic. You already proved it works when you made 20,000 from 3 SMS campaigns to a fraction of your list.

The Revenue Ladder above stacks four drivers, not one, which is why Month 1 lands at £17k to £24k:

• Baseline organic (£9.2k): what you are already producing without us
• Database reactivation (£8k to £15k): Week 1 only, zero ad spend, your own three-SMS result of £20k sets a precedent
• Meta ads (£2.4k to £3.8k): at a £1,000/month budget, ~66 raw leads, 30 to 40 booked consultations, 8 to 13 conversions at £295 average
• Jalune and skin focus (£3k to £4.5k): premium-positioned launch from June at our proven low cost per lead, with category-of-one moat in the corridor

Meta ads alone is the smallest of the four drivers in Month 1, which is why we lead with database reactivation. From Month 4 onwards, ads compound, repeat patients re-cycle, and the therapist diary fills, so the mix shifts from one-shot drivers to recurring ones. Every figure is reconciled in the Revenue Ladder above.

You said it yourself on the call: other people just said 'let us do more Botox ads.' We showed you database reactivation case studies, a Jalune-led premium positioning play that nobody else in the corridor will have, and the same AI first-responder system you experienced when you first replied to me. We understand your vision for wellness, not just injectables.

This is exactly the constraint we plan around. We grow cashflow, not headlines. The database reactivation, Profhilo and Jalune work all happen inside the clinic and on private patient channels. We deliberately hold back the dental cross-promo campaign and keep the public Anew profile contained until the dental sale closes. The system is software and services first, so the moment the sale lands, you choose whether to keep, move, or wind down Anew on your terms.

The opposite. The dental sale is realistically a 6 to 12 month process. During that window, Anew is your lowest-friction cashflow source. The database reactivation alone usually covers the monthly spend in week one. Meta ads compound on top. By the time the dental sale closes, you have a clinic that helps run itself, throws off cash, and gives you total flexibility on what comes next, including the option to walk away from it entirely if that is what you want.

This is exactly the case the system is built for. By the time you are injecting at Rosewood, Anew should help run itself without you in the building. Same AI first-responder you experienced when you first replied to my outreach takes the new lead. Abby books the consultation. The trained therapist delivers the treatment. You step in for the high-ticket Jalune, Profhilo and combination treatment plans on your two clinical days. Rosewood becomes the brand-builder. Anew becomes the cashflow engine.

The first 60 days are about augmenting Abby, not replacing her. The AI first-responder catches the lead in 60 seconds (you experienced this with us). What we then give Abby is education-first scripts, not sales pressure: warm-call frameworks that mirror your own consultation language, so she is helping patients understand their options rather than pushing a sale. Call transcripts give you visibility on every conversation. If after that the data shows the bottleneck is still on her, you have a clean baseline to make the call from a position of facts.

The plan price covers ads management, database reactivation, sales framework, AI first-responder, SEO, the new website, and the reporting dashboard. The only optional add-on is the whitelabel Anew patient app at £297/month, which unlocks Klarna financing now (rather than waiting for Phorest's direct license) and is typically self-funding within the first month from the AOV uplift. Everything else inside the system is included. No surprise fees, no upsells dressed as essentials.

It is the version of this we both want. You get 6 months of full implementation plus the seventh month of management free (worth £2,000), the bespoke website included, and the £1,000 setup fee waived when we green-light within 7 days of our 28 April call. Paid up front so we can both commit to making it work end-to-end. Effective per-month rate lands around £1,000 once you factor in the website, the bonus month, and the waived setup. Monthly and 12-Week plans are there if you want to start smaller, but the 6-Month is where the math really stacks for you.

Works alongside it. Phorest stays as your system of record for clinical notes, calendar and patient files. We layer the AI first-responder, the Meta ad lead capture, the marketing dashboard, and the campaign attribution on top. The moment Phorest's direct Klarna license ships, we wire that in for you too. Nothing in your existing setup needs to change.

Real site, fully built. The three concept mockups (Editorial, Warm Clinical, Modern Minimal) are live design directions for you to choose between. Once you pick one (you mentioned Concept A, the dark Editorial version), we build it out fully and ship it inside 3 weeks. It replaces the Wix site at your existing domain, with full SEO foundations, your booking flow integrated, and conversion-led copy from launch.

Three named people on your side from day one. Megan runs your Meta ad strategy and creative as media buyer. Jess is your client success manager and weekly point of contact. Tomas owns the technical build and the strategic calls. A small dedicated pod with clear ownership across ads, success, and engineering, all working together on Anew.

We only onboard three new clients per month so each one gets full attention from the team. The £1,000 setup waiver is reserved for clients who green-light inside that capacity window. After the seven days the slot rolls to the next clinic and the waiver expires. The window is real on our side, not pressure on yours. If timing does not work, we will simply pick this back up when capacity opens.

Money in versus money out, plain. On the 6-Month Partnership at £7,000 all-in for seven months of work, the database reactivation alone typically covers more than the entire spend in week one (your own three-SMS sends pulled £20k, before any system was in place). Layer Meta ads at a £15 cost per lead, a 1-in-8 conversion rate, and a £300 average treatment value, and you have additional contribution every month from Day 30. The opportunity cost of not doing this during the dental sale window is the larger number on the page: 6 to 12 months of capacity sitting dormant in the database, no paid presence in a corridor where competitors are also ad-free, and an organic site that is bleeding traffic to better-built competitors. Inaction is not free. It is the most expensive option in front of you.

Anew Clinics and The Smile Gallery are two separate entities with two separate Companies House filings. The tie-in concern your broker raised assumes physical co-location and visible operational overlap. The moment Anew operates from its own space (Hampton Court, or wherever the next site lands) and runs as an independent brand, that lever for the dental buyer effectively dissolves. The system we install is software and services first, so it is portable by design. The clearer the separation, the more leverage you have on both deals.

Pelvic floor and incontinence ads are one of the strongest performing categories we run. At a typical lead cost of £4 to £6 and a £1,200 to £1,800 course value, three to five booked courses pays back the device. Realistically that is 6 to 10 weeks of running a dedicated ad set once the chair is installed. We bolt it on as a Phase 2 lever the moment you green-light the device.

Brooke covers your therapist-led work (skin treatments, medical facials, regenerative top-ups) and we keep her diary full with database-reactivation campaigns and rotating ad sets so demand matches her availability. Your high-ticket Jalune, Profhilo and combination consultations stack on your two clinical days, where the AOV justifies the protected time. The system flexes to whatever your clinical calendar looks like in any given week.